Today, childhood happens in two worlds at once. The internet is no longer a place children visit after school. For a generation growing up online, it is simply the room they grow up in, and it doesn’t come with the safety habits we’ve spent a lifetime building offline.
Join CRY’s movement to build safer online experiences for every child.
1 in 3 adolescents has experienced a harmful online incident.
Based on a CRY survey conducted in 2020.
A digital generation deserves digital safety.
Today's children are growing up online. They learn, play, connect and explore in digital spaces every day. In India, children make up around 14% of all internet users and spend anywhere between 1.5 and 6 hours online daily (CIET, NCERT, 2025; NITI Aayog, 2025).
Just as we teach children to cross the road safely or be cautious around strangers, they also need to learn how to navigate the digital world with confidence. Yet, reported cybercrimes against children have risen nearly twenty-fold since 2017, reaching 1,753 cases in 2024 (NCRB, 2024). Like many crimes against children, however, these numbers are only the visible tip of the iceberg.
The good news? Online safety isn't about fear - it's about habits. Small, everyday actions can help children pause, think and stay safer online. And, like every good habit, these can be learned.
In the real world, we instinctively pause before crossing the road, trusting a stranger or sharing something personal. The online world deserves the same instinct.
Ting Tong is a simple mental cue: Pause before clicking, sharing, responding or trusting anything online.
A brief pause can lead to safer choices and better outcomes.
You've learned the pause. Now put it to the test.
Click below to play the Ting Tong Cyber Safety Game—fun, simple and filled with real-life situations that help children learn how to stay safe online.
✅ Building awareness and digital resilience
Among children, parents, caregivers, educators and the media by promoting online safety, legal rights and best practices.
✅ Strengthening protection where children live and learn
By integrating online safety into community- and school-based child protection interventions.
✅ Empowering children and adolescents
With age-appropriate knowledge, the confidence to speak up and clear pathways to seek help.
✅ Driving public conversation
Through multi-platform media partnerships that bring online safety into national and regional discourse.
✅ Advocating for children
By positioning online safety within India’s policy and governance framework through child rights-centred advocacy.
Ting Tong spreads through people, not posters.
A conversation. A shared post. A few hours of your time. However you choose to help, you can play a part in making the online world safer for children.
The more people who hear the message, the more children we can help protect. Share Ting Tong with your friends, family and community. Tag CRY and use #TingTong to keep the conversation going.
Help spread awareness in schools and communities. We'll help you find a way to contribute that works for you—there's no commitment until you say yes.
Your support helps CRY reach children, families and schools with the awareness, skills and protection they need to stay safe in digital spaces.
All our efforts are made possible only because of your support
Your donations are tax exempted under 80G of the Indian Income Tax Act
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